Article of the Month - 
	  January 2004
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      Contact a Land Surveyor
      – Speech for the 75th Anniversary Function for the
      Land Surveyors Association of Jamaica
    Prof. Neville Ying, Professor of Business Development & Director, Labour 
	Studies Programme, Mona School of Business, UWI, JAMAICA
      
     This presentation was given at the occasion of 
	the 75th Anniversary Function for the Land Surveyors Association of Jamaica, 
	Pegasus Hotel, Kingston, Jamaica, October 31, 2003 
      
        
	  This article in PDF-format. 
      Ladies and Gentlemen it is a pleasure and honour for me to share with 
	  you in your celebration of this important milestone in the history of your 
	  organization – your 75th Anniversary. That your organization has survived 
	  for so long and has continuing impact in our society is a testimony to the 
	  resilience, purposefulness, and professional expertise of the members and 
	  leaders of the Land Surveyors Association of Jamaica (LSAJ) over these 
	  years.  
    The members of your Association provide services for one of the most 
	important and sometimes contentious social and economic asset, land. 
	You are the ones whose measurements and objective information related to 
	surveying, mapping and cartography help to decide the size and configuration 
	of a parcel of land that is owned by an individual or group of persons, a 
	company, an organization or the state. Here I must pause to say that I read 
	with great interest your article in the Outlook Sunday Magazine of 
	October26, 2003 entitled, Contact a land surveyor. One item which 
	attracted my attention was – to avoid building on the wrong lot. A 
	very good friend of mine died heartbroken because someone with whom he 
	entrusted his life savings unintentionally built a house for him on the 
	wrong lot and he could not negotiate a settlement with the owner.  
    We live in a time when success resulting from hard work, perseverance and 
	excellence is becoming rare. Therefore as a nation we not only want to join 
	with you in your celebration but more importantly to hope that the positive 
	components of your formula for success during the past seventy five (75) 
	years be replicated in other organizations. We live in a world in which we 
	are searching hard for positive role models and world class best practices 
	and your work and worth over the years can help us in this search. It is 
	within this spirit that I join in congratulating you on the occasion of your 
	75th Anniversary.  
    In Jamaica and worldwide the issue of leadership dominates the 
	agenda of concerns about solutions to the myriad of social and economic 
	problems that we face. The need for transformational leadership in this 
	scenario is critical and the contributions of professional associations such 
	as yours, the LSAJ, in providing this kind of leadership is of paramount 
	importance to the development of our country. Let me indicate a few features 
	of this type of leadership and how they relate to the LSAJ.  
    The first important feature of transformational leadership is having a 
	clear strategic vision. The vision of the LSAJ which has emerged since your 
	inception in 1928 is summed up in the first object of your association, 
	indicated in the Outlook Sunday Magazine, October 26, 2003, “To support 
	and protect the character status and interest of the profession of the land 
	surveyors practising in Jamaica” (Outlook Sunday Magazine, October 
	26, 2003) . This vision speaks to the protection and promotion of 
	professional actions and behaviour by members of the association.  
    In an era when there are frequent reported allegations of fraud, 
	corruption and extortion it is important that your members keep this vision 
	in clear focus as a guide for their actions. They should also keep uppermost 
	in their minds two other important features of transformational leadership, 
	namely the demonstration of competence starting with personal mastery and 
	the practice of ethical behaviours.  
    Here it is important to make reference to two things. First another 
	object of your association which is “to promote honourable practice, to 
	repress malpractice …amongst land surveyors in Jamaica” reported in the 
	Outlook Sunday Magazine, op cit. The second is your efforts to address the 
	professional training and certification of your members and the promotion of 
	international standards. The latter point is important because all 
	professionals including members of the LSAJ must be painfully aware of the 
	fact that we live in an internationally competitive business environment so 
	your skills and competencies must meet world-class standards. Here we should 
	pause to acknowledge the role of the University of the West Indies in the 
	early years and the sterling contributions of the University of Technology 
	in the area of professional training for your members.  
    There is another important point about your efforts for professional 
	training and certification on which I wish to comment. It is this. We should 
	strive for increased access, and equity, increased numbers of qualified 
	professionals while promoting world-class standards of quality and 
	productivity. Hence the LSAJ should have as a primary objective a 
	significant change in the part of the history of your profession reported in 
	the Daily Gleaner of October 28, 1998, in which there was a sole examiner 
	and that two commissioned surveyors between them sat the examination in 
	excess of thirty times. The LSAJ should also seek to increase the number 
	qualified professionals and the number of females who are commissioned land 
	surveyors.  
    Jamaica needs professional associations such as the LSAJ to be exemplars 
	of these critical features of transformational leadership – strategic 
	vision, personal mastery, demonstration of competence and ethical 
	behaviours. The hope is that this situation in the LSAJ would be a microcosm 
	of what we yearn for in all aspects of life in our country.  
    As you look towards the future and try to create a renewed vision for 
	your organization I would like to implore you to ensure that your activities 
	reflect a consideration of the social problems in our society. In fact you 
	have no choice because today social problems dominate the world agenda and 
	hence the local agenda. This is one of the realities of globalization. To 
	anchor this situation firmly in your minds let me draw a picture of this 
	scenario internationally, regionally and locally.  
    Terrorism, crime and violence, are international phenomena. Poverty and 
	unemployment are rampant especially in developing countries. Business 
	enterprises in both developed and developing countries are restructuring, 
	merging and downsizing in order to survive and be competitive and this has 
	contributed to less jobs.  
    In the publication, World Economic Indicators by the World Bank, 2002, 
	the following statements draw attention to social issues in the world:  
    
      At the millennium Summit in September 2000, the states of the United 
	  Nations reaffirmed their commitment to working toward a world in which 
	  sustaining development and eliminating poverty would have the highest 
	  priority. The goals focus the efforts of the world community on achieving 
	  significant, measurable improvements in people’s lives. 
      The millennium development goals call for reducing the proportion of 
	  people living on less than (US) $1 a day to half the 1990 level by 2015 – 
	  from 29% of all people in low and middle – income economies to 14.5%. 
       
      
        
          - World Development Indicators, the World Bank, 
		  2002 
         
       
     
    Discussions and negotiations related to trade and market access are 
	becoming increasingly focused on the reality that economic, social and 
	political issues are closely intertwined. Two sets of statements that draw 
	attention to this relationship are as follows:  
    First , Mr. Adolfo A. Franco, Assistant Administrator, Bureau for Latin 
	America and the Caribbean, testifying October 21, 2003 before the House 
	Committee on International Relations told lawmakers that USAID promotes 
	Bush's policy objectives in the hemisphere by concentrating "on democracy 
	and anti-corruption initiatives, trade-led economic growth, counter 
	narcotics programs that provide alternatives to rural farmers and 
	social-sector reform to encourage governments to invest additional resources 
	in basic education and health." (Speech by Adolfo A. Franco, 
	Assistant Administrator, Bureau for Latin America and the Caribbean, 
	testifying October 21, 2003 before the House Committee on International 
	Relations; Distributed by the Bureau of International Information, 
	Programmes as State Report; 
    http://usinfo.state.gov)  
    The second is from David Jessop in the Article, Clear Messages for the 
	Caribbean in the Sunday Observer, October, 26, 2003 in which he was 
	discussing fundamental problems related to trade negotiations between the US 
	and Central American Free trade Area and the implications for the FTAA. In 
	this article he made the comment that:  
    “Many of those involved in Agriculture in Central America are 
	subsistence farmers. This makes farm trade liberalization both a social and 
	political issue” . (Jessop, David in the Article, Clear Messages for 
	the Caribbean in the Sunday Observer,  October 26, 2003) 
    In Jamaica crime and violence and unemployment are considered to be 
	significant problems that we face. How can we address these social problems 
	successfully? What is the role of private enterprises and non- government 
	organizations in sustaining development and eliminating poverty and other 
	pressing social problems in a developing country such as Jamaica? How can an 
	organization such as the Land Surveyors Association of Jamaica be part of 
	this process for dealing effectively with social development?  
    A significant and fundamental step in finding the answers to these 
	questions my friends lie in a new type partnership between the major social 
	partners: private sector, government trade unions and civil society. In 
	particular business enterprises and professional associations such as yours 
	need to engage in a new type of CORPORATE SOCIAL RESPONSIBILITY.  
    Let us therefore share a few thoughts on this new type of Corporate 
	Social Responsibility, (CSR). When put in this context CSR is more than 
	philanthropy or handing out a cheque periodically. It means human action 
	even when there is no publicity and especially in the absence of Public 
	Relations. We have to have the faith that the cumulative effect of good work 
	in human and social development today will eventually be the breaking news 
	of tomorrow. It is a sustained consideration of the TRIPLE BOTTOM LINE 
	APPROACH. This approach is a combined consideration of adding economic 
	value through productive engagement of people, protecting the human rights 
	of people, and creating a safe and healthy environment in which people can 
	work, play, prosper and enjoy life.  
    An article titled Developing Corporate Social Responsibility in the UK, 
	October 17, 2003 points to the urgency of tackling social problems and the 
	key role that companies can play. The article further points out that both 
	large and small companies are finding that there are real business benefits 
	from being socially responsible. (Developing Corporate Social 
	Responsibility in the UK: About CSR;
    
    http://www.societyandbusiness.gov.uk/about/index.html ; October 17, 2003) 
    Companies which take these issues seriously not only achieve benefits to 
	society; they can also enhance their reputation, improve competitiveness and 
	strengthen their risk management. These benefits do not happen just as a 
	matter of course. Businesses find they need to plan, manage and measure what 
	they do. The very best results usually occur when the involvement has 
	natural links with the company’s core business. (Developing Corporate Social 
	Responsibility in the UK; How Businesses benefit
    
    http://www.societyandandbusiness.gov.uk/about/index.html October 17, 
	2003)  
    Two essential features of CSR are structured SOCIAL DIALOGUE and a 
	sustained mechanism of SOCIAL PARTNERSHIP. In Jamaica we must put these two 
	features at the top of our national agenda. In pursuing these two important 
	national agenda items we should seek to tackle all three aspects of the 
	triple bottom-line approach. This in national terms points to a focus on 
	economic and social development and the protection of individuals and the 
	environment in which they live and work. Within this framework national 
	priorities that form the agenda for Social Dialogue and National Social 
	Partnership should include education and training, prevention and management 
	of the HIV/AIDS pandemic, economic growth, job creation and employment, 
	productivity for competitiveness, drastic reduction of crime and violence,, 
	inner-city development and transformation, social protection of workers, and 
	a healthy workplace and general living environment in the society. (Ying, 
	N. (2002; ) The Role of the Private Sector in Social Development in 
	Developing Countries with Specific Reference to Jamaica; United Nations 
	Expert Group Meeting; Copenhagen, Denmark) 
    I have placed education and training at the top of the list because 
	education and training are important for maximizing the value added 
	contribution of our human resources to economic development and 
	competitiveness in small nation states like Jamaica. One important role of 
	education is to provide the knowledge workers, the cutting edge research and 
	the entrepreneurial skills that we need to survive and prosper against the 
	uneven spread of the benefits of globalization especially to developing 
	countries like Jamaica. In particular education and training are necessary 
	for securing jobs and maximizing the benefits to Jamaica in existing and 
	emerging areas such as tourism and hospitality, insurance, banking, 
	information and communication technologies, manufacturing, music, the visual 
	and performing arts and sports.  
    Education and training are also important for developing the important 
	building blocks of Social Capital which are essential for Social Dialogue 
	and Social Partnership. These include positive values and attitudes, trust, 
	cooperation, teamwork, respect for self and others, effective communication, 
	creativity and leadership. If we are frank about it many of us are sometimes 
	skeptical about the importance of a national drive for values and attitudes 
	and the key role of education and training in forming, shaping and 
	transforming negative behaviours to positive actions. But when we are faced 
	with serious issues such as crime and violence, drug abuse and HIV/AIDS then 
	the role of education and training in shaping values and attitudes in our 
	society becomes abundantly clear.  
    Education and Training should therefore be a key protocol in the national 
	social compact. The recent consensus between the government and the 
	opposition on education is a good start in the right direction leading to 
	where we must get to urgently for a national social compact on priority 
	items for economic growth and competitiveness and social development.  
    Next there should be a protocol on Crime and Violence. Here we have we 
	have made a good start but we need to work harder and faster on this one 
	because it is like a hydra headed monster seeking to devour us as a nation.
     
    The equally difficult protocols for a national Social Compact that we 
	must tackle are those dealing with economic and labour market issues, 
	exchange rate, interest rate, job creation and employment, wages, salary and 
	social security benefits and productivity for competitiveness.  
    We almost have to be evangelical about achieving national consensus on 
	the solutions to social and economic problems without being fanatics. Here 
	the area of public or citizen education is critical. Your association, the 
	LSAJ, and other professional associations can and must play a vital role in 
	this process along with the media, the education and training institutions 
	and community based organizations. This type of citizen education programme 
	should use a methodology which has two fundamental goals.  
    The first goal is to make people connect personally with the issues and 
	be a part of the solution. The second goal is the empowerment of people to 
	take solution oriented actions rather than wait on others. The urgent need 
	for effective partnership between the community and the security forces for 
	tackling crime and violence; communities and individuals taking a leadership 
	role in the protection of important assets such our schools, and the proper 
	disposal of garbage; the practice of a healthy lifestyle to prevent sexually 
	transmitted diseases and to be more productive are examples that demonstrate 
	the importance of this methodology.  
    It is from this type of citizen education and partnership that we can 
	build the foundation for further citizen education and buy in for more 
	complex and important issues such as the Free Trade Area of the Americas 
	(FTAA), Caribbean Single Market & Economy (CSME) and the role of the World 
	Trade Organization (WTO) and the importance of a National Social Compact 
	which we sometimes take for granted that everyone understands and for which 
	they have a strong commitment. The LSAJ can start to play a key role in this 
	area by including this type of citizen education as part of the mission of 
	your Quarterly Newsletter, Misclosures.  
    The impending events of the FTAA and the CSME, the recent standoff 
	between the security forces and gunmen in CANTERBURY, St James, the protest 
	by residents of Flankers which disrupted our tourist capital Montego Bay, 
	the breakdown in the ministerial meeting of the WTO in Cancun in September, 
	2003 have a pervasive theme. These events are dramatic and forceful 
	reminders to us that social and economic problems are inextricably linked 
	both in their complexity and urgency and that we have little time to find 
	effective solutions.  
    Many companies in Jamaica are involved in some aspect of CSR. But we must 
	do more and also do some different and important things. Professional 
	Associations such as the LSAJ must become part of the new CSR movement. The 
	problems we have to tackle as a nation need urgent solutions and the 
	creative and sustained involvement of all of us. We must therefore be 
	willing to experiment rather than wait for the ideal solution. This of 
	course involves risks at the political, corporate and organizational levels. 
	But risk taking and risk management are important aspects of leadership that 
	seeks transformation and change. Hence one of the cardinal principles of 
	effective leadership is to have the moral courage to take cogent action 
	against all odds.  
    It is within this context that I invite members of the LSAJ to embrace 
	this new type of Corporate Social Responsibility and lead the way towards a 
	new type of social partnership for national development in Jamaica. Don’t 
	pause to ask what you can do, for while you are asking the question there is 
	more to be done and less persons to do what needs to be done. The moment 
	is now. Let us not miss what might be our last window of opportunity for 
	making a meaningful contribution to progress, prosperity and improved 
	quality of life for our people in Jamaica.  
    Congratulations again on the occasion of your 75th Anniversary and good 
	luck for the future.  
    CONTACTS
    Neville Ying 
    Professor of Business Development & 
    Director, Labour Studies Programme 
    Mona School of Business, UWI, Mona 
    JAMAICA 
    Email: 
	ingrid.bennett@uwimona.edu.jm 
     
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